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★ This week’s dispatch
Fix Conversion Values, Improve ROAS in Google Ads After 15 Conversions
Fix conversion values to reflect margin, switch to value-based Smart Bidding after 15 conversions, and run incrementality tests to protect profit and...
Sep 2026 · 18 min · by Eric Huebner
Analyst comparing attributed and incremental results
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Nº 02 Uncategorized
15–20% Steps to Scale Google Ads Spend and Protect ROAS for Managers
Senior led playbook to scale Google Ads spend without harming ROAS. Follow audit first checks, 15–20% budget steps, and one change at…
Sep 2026 · 8 min
Nº 03 Uncategorized
Stop Scaling Losses: Margin Based Bidding for $25k+ Accounts
Make Google Ads optimize for contribution profit. Senior-operator engineering checklist to feed SKU/cart margin into conversions, plus a free audit for...
Sep 2026 · 11 min
Nº 04 Uncategorized
Protect Spend in 2026: CRM and Guardrails for Enterprise Google Ads
A 2026 playbook for enterprise Google Ads: feed CRM outcomes into bidding, set automation guardrails, fix account architecture, and stop wasted ad…
Sep 2026 · 18 min
Nº 05 Uncategorized
15 Levers to Lift Ecommerce ROAS in Google Ads, With 2026 Benchmarks
Use 2026 Google Ads benchmarks and a prioritized checklist of 15 levers plus a data first Target ROAS setup to boost profit,…
Sep 2026 · 8 min
Nº 06 Uncategorized
$25k+ Accounts: Senior Steps to Fix Performance Max Audience Signals
Senior operator playbook for Performance Max audience signals: setup, list hygiene, exclusion rules, and a six week test window. Free audit for…
Sep 2026 · 12 min
Nº 07 Uncategorized
Stop Five Figure Bleed With Alpha Beta Campaigns for $25k+ Accounts
Senior led playbook to fix Alpha Beta campaign structure for $25k+ accounts: enforce mirror negatives, use small keyword ad groups, and cut…
Sep 2026 · 9 min
Nº 08 Uncategorized
Search Wins 84%: Fix Performance Max Cannibalization for $25k+ Accounts
Search wins on 84% of overlapping terms. Senior led, data backed guide for $25k+ Google Ads accounts to stop Performance Max cannibalization.
Sep 2026 · 11 min
Nº 09 Uncategorized
Cut Google Ads Waste With 1–3 Gram Ngram Analysis and GAQL Scripts
Run 1–3 gram ngram analysis on 90 days of search terms. Use GAQL scripts or sheet pivots and a share of cost…
Sep 2026 · 13 min
Nº 10 Uncategorized
Wait 30 Conversions Before Geo Bid Adjustments for Senior PPC Managers
Senior PPC managers: stop reacting to noisy location data. Use an audit ready geo bid workflow. Wait 30 conversions and move bids…
Sep 2026 · 8 min