— ChatGPT Ads Agency · OpenAI advertising for operators

A ChatGPT Ads agency
built for operators,
not early adopters.

ChatGPT Ads is a new surface. Most agencies running it right now are testing on client budgets and learning in public. We’re a senior-led shop that brought the same standards we apply to Google Ads — CFO-grade attribution, written strategy, no junior handoffs — to OpenAI’s ad platform. We were among the first to install the ChatGPT Ads pixel on our own site, and we’re running campaigns for ourselves alongside our clients.

Same team that managed $40M+ across Google’s Ads platform · Now running ChatGPT Ads from day one Google Partner
◆ The operator problem with ChatGPT Ads today

A new surface attracts
two kinds of agency.

The first are the early adopters — growth hackers and freelancers who’ll be in the platform on Tuesday and gone by next quarter. The second are big agencies treating ChatGPT Ads as another line item to delegate to a junior. Neither is what an operator running a real P&L needs. ChatGPT Ads is too new to be careless with, and too important to ignore.

01
Senior operator on every account
The founder runs every ChatGPT Ads account, the same way the founder runs every Google Ads account. No analyst is going to be discovering how a brand-new platform works on your spend. If we’re testing the channel, we’re testing it on ourselves first.
02
Attribution that survives a CFO review
ChatGPT Ads attribution is messy by default — new surface, new conversion paths, new pixel quirks. We build the measurement framework first, so what the platform reports reconciles with what your finance team can sign off on.
03
Written strategy, not slide decks
Every engagement opens with a written strategy document: where ChatGPT Ads fits in your acquisition mix, how much to allocate, what to measure, what to ignore. You’ll see exactly what we’re doing and why — the same standard we apply on Google Ads.
◆ ChatGPT Ads management

What a senior-led ChatGPT Ads
practice actually delivers.

01
ChatGPT Ads pixel setup & verification
Most ChatGPT pixel installs we audit are broken or misconfigured. We install the pixel correctly, set up conversion events tied to real revenue actions, and verify the data is flowing — not just present.
02
Campaign launch & structure
Account architecture built around how your customers actually interact with ChatGPT — not how the platform’s interface suggests. Targeting, bidding, asset construction, audience layering.
03
Ongoing optimization
Day-to-day management by a senior operator. Query mining, audience refinement, creative testing, budget reallocation. We treat ChatGPT Ads with the same operational rigor we apply on Google Ads — not as a side experiment.
04
ChatGPT Ads audits
If you’re already running ChatGPT Ads and want a second opinion, we’ll audit your account. Written findings, named dollar amounts, prioritized fix list. Free for accounts spending $10K+/mo on the channel.
05
Cross-channel attribution
ChatGPT Ads doesn’t live in a vacuum — it overlaps with Google Ads, organic, and direct. We build the attribution model that distinguishes incremental from cannibalized, so you’re funding what’s actually growing the business.
06
Reporting your CFO can read
Written analysis, not 40-slide decks. Every metric reconciles to pipeline and revenue — on a channel where the platform’s native reporting is still maturing, this is how you keep leadership confident in the spend.
◆ Who this is for

A channel for companies
that take measurement seriously.

ChatGPT Ads is most useful for companies whose customers are already using ChatGPT to research purchase decisions — B2B SaaS, professional services, considered-purchase e-commerce, high-AOV consumer brands. If your customers are searching, comparing, and asking ChatGPT for recommendations, the channel is worth taking seriously now — not later.

Good fit
  • Spending $10K+/mo on paid acquisition (any channel)
  • Customers research before buying — B2B, considered purchases
  • You already have Google Ads working and want a complementary channel
  • Treating measurement as a board-level concern
Not a fit
  • Looking to be first on every emerging channel for its own sake
  • Need cheap performance from a brand-new ad surface
  • Want guaranteed CAC before testing
  • Not interested in a measurement framework that takes a week to build
◆ Considering both channels?

Most operators ask the same question first:
“Should I move budget out of Google Ads?”

The honest answer is almost always — not yet. ChatGPT Ads is additive to a working Google Ads program, not a replacement. We wrote a full breakdown of where each channel wins, where they overlap, and how to allocate between them: ChatGPT Ads vs Google Ads →

◆ How we work

From audit to engagement,
in four steps.

1
Free audit (or strategy review)
If you’re already running ChatGPT Ads, we audit the account. If you’re not yet, we’ll write a strategy review: whether the channel is worth testing for your business, what budget to start with, what to measure. Returned within one week.
2
Measurement first
Before we spend a dollar in the platform, we build the attribution and reporting framework. Pixel setup, conversion events, cross-channel reconciliation. Without this, ChatGPT Ads reporting tells you a story that doesn’t survive a finance review.
3
Test, learn, document
First 60 days: controlled budget, written hypothesis, documented results. The point is to know, in writing, whether this channel works for your business — not to be busy on it.
4
Scale or stop
If the data justifies it, we scale. If it doesn’t, we say so — in writing — and you keep the budget. We’d rather lose a retainer than burn client spend chasing a channel that isn’t ready.
◆ Questions we get

Straight answers.

Is ChatGPT Ads even worth testing right now?
It depends. If your customers use ChatGPT to research purchases — B2B, considered purchases, software, professional services — yes. If they don’t, hold off. The free audit (or strategy review) will tell you which camp you’re in.
Should I move budget from Google Ads to ChatGPT Ads?
Almost certainly not. ChatGPT Ads is additive, not a replacement. Most accounts we work with allocate 5–15% of their paid budget to ChatGPT Ads as a test, scaling only if the data supports it.
How much does ChatGPT Ads management cost?
Flat monthly retainer, not a percentage of spend. Lower than our Google Ads retainer reflecting the smaller scope. We’ll quote it in writing after the audit so you can compare line-by-line.
Do you only do ChatGPT Ads, or both?
Most clients run both with us. Google Ads is still the primary acquisition channel for almost every business we work with. ChatGPT Ads is a complementary channel — we manage it alongside, not instead of.
What size account do you take on for ChatGPT Ads specifically?
$10K+/mo on the channel for management. The audit is available at any size while we’re still building out the practice — if you’re curious, ask.
How is this different from a freelancer testing the platform on my budget?
Documented strategy, written deliverables, accountability you can put in front of a board. And we’re running ChatGPT Ads for our own acquisition — we’re testing on ourselves before we test on you.
◆ Free ChatGPT Ads audit or strategy review

Find out if ChatGPT Ads
is worth your budget yet.

Real findings, written assessment, returned within one week. Yours to keep regardless of fit.