— Google Ads Agency for Startups

Google Ads for startups
built on CAC discipline.

Most Google Ads agencies hand startup accounts to junior analysts and optimize for lead volume. We run them like the CFO is watching: intent-based segmentation, pipeline-qualified CPL, and conversion tracking that ties to actual revenue.

◆ The pattern we see

Why startup Google Ads
accounts underperform.

01
Volume over pipeline
Campaigns are optimized for form fills, not qualified pipeline. CPA looks clean until you ask which leads actually closed — and nobody can answer the question.
02
Flat intent structure
High-intent buyers (searching your competitor's name, pricing, or specific features) are lumped in with top-of-funnel awareness traffic. Budget gets diluted across intent levels with no segmentation.
03
Tracking that lies
Conversion events are set to fire on form submission, not pipeline creation. The account shows a healthy CPL while the CRM tells a different story. Nobody reconciles the two.
◆ What this looks like in practice

From $1,200 CPL
to $90 in one quarter.

B2B SaaS · Series B · Pipeline Generation

A Series B SaaS company was generating qualified pipeline at $1,200 CPA. The account had no intent segmentation and was optimizing for demo requests regardless of quality. We rebuilt intent signal architecture, segmented by product line and customer profile, rebuilt conversion tracking to fire on qualified opportunities, and rebuilt core measurement.

$90
CPL (from $1,200)
>1,000%
MQL growth
90d
Time to results
What we do differently

We segment every B2B account by buyer intent signal: competitor searches, category searches, feature searches, and branded. Each has a different bid, a different landing page, and a different conversion goal. Pipeline quality is measured, not just pipeline volume.

$40M+
Ad spend managed
10+
Years in platform
Sr. only
No junior handoffs
◆ Who we work with

Startups with a
real CAC problem.

We work with post-product-market-fit startups where Google Ads is a meaningful channel — not an experiment. Your CFO reads the pipeline report. That's our audience.

Good fit
  • $25K+ per month in Google Ads spend
  • Selling a product with real search demand
  • CAC is a board-level metric, not just marketing's problem
  • Existing tracking setup you suspect is wrong
Not a fit
  • Pre-revenue or pre-product-market fit
  • Under $10K/mo in Google Ads spend
  • Needs full-stack marketing support
  • Wants activity reports, not pipeline numbers
◆ We also run ChatGPT Ads

B2B SaaS buyers research on ChatGPT before they research on Google. We run ChatGPT Ads from day one — including on our own site — with the same standard we apply on Google. See the ChatGPT Ads service →

◆ Free audit

Find out what your
CAC actually is.

We audit the account, reconcile the numbers, and tell you what we'd change. No pitch, no pressure.