Most Google Ads agencies hand startup accounts to junior analysts and optimize for lead volume. We run them like the CFO is watching: intent-based segmentation, pipeline-qualified CPL, and conversion tracking that ties to actual revenue.
11x needed to rebuild its inbound pipegen architecture following a period of significant upheaval. We rebuilt intent-signal architecture, segmented campaigns by product line and customer profile, tested extensive landing-page variations, and rebuilt core tracking to fire on qualified opportunities. Attributable ARR jumped within a single quarter — and the sales team quadrupled headcount by the six-month mark.
We segment every B2B account by buyer intent signal: competitor searches, category searches, feature searches, and branded. Each has a different bid, a different landing page, and a different conversion goal. Pipeline quality is measured, not just pipeline volume.
We work with post-product-market-fit startups where Google Ads is a meaningful channel — not an experiment. Your CFO reads the pipeline report. That's our audience.
B2B SaaS buyers research on ChatGPT before they research on Google. We run ChatGPT Ads from day one — including on our own site — with the same standard we apply on Google. See the ChatGPT Ads service →
We audit the account, reconcile the numbers, and tell you what we'd change. No pitch, no pressure.