Detroit, MI · 42.33°N · 83.04°WNow taking Q3 engagements
Google Ads Agency
Google Ads,
run like a boardroom function.
Most agencies are staffed by people who learned Google Ads by managing Google Ads. North Country Consulting was built on a different foundation — a decade inside Google’s Ads platform, Stripe’s revenue operations, and Apollo.io’s go-to-market engine. We take on a focused roster because this level of operational rigor demands it. Every account gets that pedigree applied directly, with senior oversight — not filtered down to a checklist.
— 01
$40M+
Ad spend managed
— 02
8.7×
Avg. client ROAS
— 03
10+
Years in platform
◆ Free strategy audit
Learn where your current agency is leaving revenue on the table.
If your marketing attribution model can't be reproduced by your finance team, it's not a measurement strategy — it's marketing fiction. We rebuild it until it survives a CFO review.
— 02
Agencies should be fireable.
Most agencies make themselves hard to fire. We do the opposite. You own the account, the data, and every document we produce. If we part ways, you leave knowing exactly what was done and why.
— 03
Account structure is your strategy in disguise.
Your campaign architecture is a strategic document. Most accounts we inherit are structured around what was easy to set up, not what's easy to justify to the board. We rebuild both.
— 04
The default settings are designed for Google's growth, not yours.
Performance Max is not a strategy. It's an outsourced allocation engine that will happily cannibalize your own branded search. We contain it, instrument it, or cut it — based on what the data actually says.
Deposits up 50%, SBA leads up 115%, on 37% more spend
Live Oak Bank, the country’s largest digital bank, sunset an aggressive cash promo, so we rebuilt acquisition around core product value and audience signals. Paid-media-attributable deposits grew 50% over nine months, and SBA Express qualified leads grew 115% year over year.
+50%
Paid deposits, 9mo
+115%
SBA Express leads, YoY
+37%
Spend increase
Case Study · B2B SaaS · AI Sales Agents
Qualified demo requests increase by over 1,000% in one quarter
11x needed to rebuild its inbound pipegen architecture after a period of significant upheaval. We rebuilt intent-signal architecture, segmented campaigns by product line and customer profile, tested extensive landing-page variations, and rebuilt core tracking.
>1,000%
Qualified demo requests
4×
Sales headcount, 6mo
1Q
Time to results
◆ Small roster, by design
Most accounts we inherit are leaving 20–40% on the table.
If you're spending $25K+ per month on Google and can't explain the return to your CFO, our Google Ads agency will tell you exactly why.