Google Ads,
run like a
boardroom
function.
Most agencies are staffed by people who learned Google Ads by managing Google Ads. North Country Consulting was built on a different foundation — a decade inside Google’s Ads platform, Stripe’s revenue operations, and Apollo.io’s go-to-market engine. We take on a small number of accounts because senior-level work demands it. Every client gets that perspective applied directly — not filtered through an account coordinator.
— 01
$40M+
Ad spend managed
— 02
4.2×
Avg. client ROAS
Trusted by
AllstateMaven AGI11x AIAC InfinityKey.coLive Oak BankStoke Shoes
— What we believe
Positions,
not hedges.
— 01
Attribution is a governance problem.
If your marketing attribution model can't be reproduced by your finance team, it's not a measurement strategy — it's marketing fiction. We rebuild it until it survives a CFO review.
— 02
Agencies should be fireable.
Most agencies make themselves hard to fire. We do the opposite. You own the account, the data, and every document we produce. If we part ways, you leave knowing exactly what was done and why.
— 03
Account structure is your strategy in disguise.
Your campaign architecture is a strategic document. Most accounts we inherit are structured around what was easy to set up, not what's easy to justify to the board. We rebuild both.
— 04
The default settings are designed for Google's growth, not yours.
Performance Max is not a strategy. It's an outsourced allocation engine that will happily cannibalize your own branded search. We contain it, instrument it, or cut it — based on what the data actually says.
Case Study · E-commerce · International Home & Garden
From heavy reliance on branded traffic to supercharged nonbrand growth
A global retailer focused on home gardening products was generating an 8× ROAS driven primarily by brand spend. We completely rebuilt the account, segmenting campaigns by margin cohort and product performance tier.
2×
Nonbrand ROAS improvement
+20%
Total ROAS improvement
Case Study · SaaS · Lead Generation
Qualified demo requests increase by over 1,000% in one quarter
A Series B SaaS company was generating qualified pipeline at a $1,200 CPA. We rebuilt intent signal architecture, segmented campaigns by product line and customer profile, tested extensive landing page variations, and rebuilt core tracking.
◆ Small roster, by design
Most accounts we inherit are leaving
20–40% on the table.
If you're spending $25K+ per month on Google and can't explain the return to your CFO, the audit will tell you exactly why.