North Country Consulting is a boutique Google Ads agency headquartered in Detroit, Michigan. We manage paid search for companies spending $25K+ per month — from Michigan businesses scaling regionally to national brands that want senior operators and real operational rigor.
11x needed to rebuild its inbound pipegen architecture after a period of significant upheaval. We rebuilt intent-signal architecture, segmented campaigns by product line and customer profile, and rebuilt core tracking to measure pipeline — not just form fills. The sales team quadrupled headcount by the six-month mark.
AC Infinity was generating a 6× total ROAS driven almost entirely by brand spend. We rebuilt the account from the ground up, pairing in-platform signal with backend financial data and launching margin-cohorted campaigns across Google’s full network. Nonbrand ROAS grew over 5× in a year, and the client doubled its Google investment and expanded into the EU.
We work with companies across Michigan and nationally — local businesses we’ve worked with include Aaron’s Estate Sales and DownsizeMI. Detroit-headquartered, not Detroit-limited. If you’re spending real money on Google Ads and want a senior operator managing it, location doesn’t matter — results do.
Detroit-built, working nationally. Same standard applied to ChatGPT Ads from day one. See the ChatGPT Ads service →
Michigan’s most senior Google Ads team. Real audit, real findings, returned within one week.