— Google Ads Agency · Detroit, MI

Michigan’s Google Ads agency.
Built here. Working nationally.

North Country Consulting is a boutique Google Ads agency headquartered in Detroit, Michigan. We manage paid search for companies spending $25K+ per month — from Michigan businesses scaling regionally to national brands that want a senior operator, not an account coordinator.

◆ Detroit-built. Nationally proven.

What a Michigan Google Ads
agency should actually look like.

01
Senior-only management
Most Michigan agencies assign your account to a junior analyst two weeks after the sales call. Every account at North Country is managed by the founder. No handoffs, no account coordinators.
02
Platform depth
Founded by a decade inside Google's Ads platform, Stripe's revenue operations, and Apollo.io's go-to-market engine. We understand the platform at a level most Michigan agencies don't have access to.
03
CFO-grade reporting
Every number we report ties back to pipeline and revenue — not impressions and click-through rates. If your current agency's reports don't survive a CFO review, that's a problem we fix.
◆ Results

Numbers we’re
willing to put in writing.

B2B SaaS · Pipeline Generation

A Series B SaaS company was generating qualified pipeline at $1,200 CPA. We rebuilt intent signal architecture, segmented campaigns by product line and customer profile, and rebuilt core tracking to measure pipeline — not just form fills.

$90
CPL (from $1,200)
>1,000%
MQL growth
90d
Time to results
E-Commerce · International Home & Garden

A global retailer was generating an 8× ROAS driven almost entirely by brand spend. We rebuilt the account by margin cohort, separated brand and nonbrand campaigns, and contained PMax to incremental inventory only.

2×
Nonbrand ROAS
+34%
Revenue, same budget
90d
Time to results
◆ Who we work with

Michigan businesses
and national brands.

We work with companies across Michigan and nationally. Detroit-headquartered, not Detroit-limited. If you’re spending real money on Google Ads and want a senior operator managing it, location doesn’t matter — results do.

Good fit
  • $25,000+ per month in Google Ads spend
  • Michigan-based or operating nationally
  • Working with an agency you can’t fully evaluate
  • CAC or pipeline quality is a board-level concern
Not a fit
  • Under $10K/mo in Google Ads spend
  • Looking for a full-service marketing agency
  • Needs social media, SEO, or email management
  • Wants guaranteed results before account access
◆ Free Google Ads audit · Detroit, MI

Find out what your
account is actually doing.

Michigan’s most senior Google Ads team. Real audit, real findings, returned within one week.