The work.
In public.

11x needed to rebuild its inbound pipegen architecture following a period of significant upheaval. We rebuilt intent-signal architecture, segmented campaigns by product line and customer profile, tested extensive landing-page variations, and rebuilt core tracking — driving a significant lift in attributable ARR within one quarter. The sales team quadrupled headcount by the six-month mark.

Maven AGI wanted to eliminate waste in its paid marketing funnel. We analyzed every channel from first touch to closed-won revenue, rebuilt the conversion architecture to pass stronger qualification signals back from Maven’s CRM, and built and launched numerous new campaigns.

A global retailer focused on home-gardening products was generating a 6× total ROAS driven almost exclusively by branded traffic. We rebuilt the account from the ground up, pairing in-platform signal with backend financial data and launching a wide set of margin-cohorted campaigns across Google’s full network. Nonbrand ROAS grew over 5× in one year — prompting the client to double its Google investment and expand into the EU, where nonbrand ROAS hit 9× within two quarters.

Stoke Shoes hired us to launch performance marketing on Google in the US — building brand identity for a niche newcomer while driving profitable revenue from day one. We ran upper-funnel brand campaigns and lower-funnel direct-response campaigns in parallel. After one full quarter, Stoke peaked at a 12× total ROAS, and the client doubled its investment by day 90.

One of the most recognized dating apps in the world was expanding across the US, France, the UK, and Germany, but a prior agency’s spend wasn’t working. We ran a granular, zip-code-level analysis and launched hyper-targeted campaigns in the client’s strongest “right to win” geographies, layered with tightly defined prospect profiles. Every market swung from unprofitable to profitable.