The work.
In public.

11x needed to rebuild its inbound pipegen architecture after significant upheaval. We rebuilt intent signals, segmented campaigns by product line and customer profile, tested landing-page variations, and rebuilt core tracking. Attributable ARR increased significantly within one quarter, and the sales team quadrupled headcount by month six.

Post-Series B, Maven AGI needed growth capital landing on qualified pipeline, not wasted impressions — the AI market moves too fast for leakage. We traced every channel from first touch to closed-won revenue, rebuilt conversion architecture to pass stronger CRM qualification signals back into the bidding stack, and launched new campaigns across search and paid social.

Live Oak Bank, the country’s largest digital bank, had relied on an aggressive cash promo to drive deposits. When they sunset that program, we rebuilt acquisition around core product value and audience signals. Paid-media-attributable deposits grew 50% over the prior nine months, and SBA Express qualified leads grew 115% year over year — on just 37% more spend.

Key.co, a luxury travel platform, had never been ROAS-positive on paid media. We rebuilt their Google strategy from the ground up around high-intent luxury travelers, driving booking inquiries up 400% year over year. Confirmed booking revenue increased 8×.

AC Infinity was running a 6× ROAS almost entirely on branded traffic. We rebuilt the account with margin-cohorted campaigns across Google’s full network, pairing in-platform signal with backend financial data. Nonbrand ROAS grew over 5× in a year; AC Infinity doubled spend, expanded to the EU, and hit 9× nonbrand ROAS there within two quarters.

We came on at Stoke’s launch, tasked with building paid acquisition from scratch with immediate results required. The first quarter peaked at a 12× total ROAS, fueled by a mix of nonbrand and branded traffic — the branded side growing significantly off awareness campaigns we ran from day one. The client doubled its investment within 90 days and is exploring further scale.

One of the most recognized dating apps in the world was expanding across the US, France, the UK, and Germany, but a prior agency’s spend wasn’t generating profitable user acquisition. We restructured the paid approach by market, realigning creative and bidding strategy to local intent patterns. All four markets swung profitable within the engagement, and the monthly rebill rate rose 25%.