Nº 02
Uncategorized
Senior-Led 30/90-Day Non-Branded Plan for Marketing Leaders
Senior-led playbook for marketing leaders to win non-branded buyers: split brand/non-brand reporting, align SEO/PPC/GEO, and execute a 30/90 plan.
Sep 2026 · 7 min
Nº 03
Uncategorized
Make Campaign Naming Conventions AI Ready: 5 Moves for Marketing Teams
Make campaign names AI ready with a taxonomy first convention, closed vocabularies, and weekly validator checks for marketing teams.
Sep 2026 · 18 min
Nº 04
Uncategorized
Portfolio Bid Strategies for $25k+ Accounts: Safe Setup & Checklist
Practitioner first guide to portfolio bid strategies: max CPC safeguards, staged rollouts, and a free audit for $25,000+ monthly Google Ads accounts.
Sep 2026 · 11 min
Nº 05
Uncategorized
Stop Guessing: 90 Day Playbook for Competitor Conquesting in Google Ads
90 day playbook for competitor bidding in Google Ads. Learn campaign setup, comparison landing pages, LTV vs CPA checks, and how to…
Sep 2026 · 11 min
Nº 06
Uncategorized
Weekly Search Term Mining for PPC Teams: Lower CPA, Fuel Content
Run a weekly search term mining loop to cut wasted PPC spend, lower CPA, turn queries into content ideas, and know when…
Sep 2026 · 10 min
Nº 07
Uncategorized
$25,000+/Month Accounts: Restructure Google Ads for Smart Bidding
Audit first, then run a phased rebuild that aligns account structure to Smart Bidding and preserves top converters. Senior led guidance for…
Sep 2026 · 8 min
Nº 08
Uncategorized
6 Steps to Prevent UTM Fragmentation in Auto-Tagged Google Ads
Keep Google Ads auto-tagging on and layer governed UTMs via the Final URL Suffix. Follow six steps to prevent fragmented reporting and…
Sep 2026 · 8 min
Nº 09
Uncategorized
Fix Brand vs Non-Brand Split in Weeks: PPC and SEO Rules for Marketers
Decision first PPC and SEO rules for marketers to split brand vs non brand budgets, run 2–4 week holdout tests, and measure…
Sep 2026 · 9 min
Nº 10
Uncategorized
Audit Your GA4 Attribution for Google Ads Before You Change Bids
Practical audit for GA4 attribution and Google Ads. Step by step checklist to link properties, import conversions, align lookback windows, and stabilize...
Aug 2026 · 11 min
