★ This week’s dispatch
How to Measure ROI from ChatGPT Ads — Before You Waste Your First $10,000 on a Channel Nobody Knows How to Track Yet
ChatGPT Ads launched in 2026 and advertisers are already spending real money on a channel with no established measurement playbook. This guide covers exactly how to set up ChatGPT ads performance tracking,…
May 2026 · 13 min · by Eric Huebner
— Archive
Nº 02 AI platform advertising
ChatGPT Ads for Lead Generation — Strategies That Work in 2026 (From Someone Already Testing Them)
ChatGPT Ads launched as a self-serve platform in 2026, and early B2B advertisers are discovering it behaves nothing like Google or Meta.…
May 2026 · 11 min
Nº 03 ai advertising
ChatGPT Ads vs Meta Ads — Where Should You Actually Spend in 2026?
ChatGPT Ads launched as a self-serve platform in 2026, and suddenly every marketer has the same question: is this the new Meta?…
May 2026 · 10 min
Nº 04 AI Search Advertising
ChatGPT Ads Targeting — How Audience Selection Works (And What It Means for Your Ad Budget in 2026)
ChatGPT Ads launched as a self-serve platform in 2026, and the audience targeting model is unlike anything in Google or Meta. Here's…
May 2026 · 11 min
Nº 05 AI Ads 2026
What We’ve Learned From ChatGPT Ads in 2026 — Real Agency Results (No Hype)
ChatGPT Ads launched as a self-serve platform in 2026, and we've been running it across B2B and ecommerce accounts since day one.…
May 2026 · 10 min
Nº 06 A/B Test Google Ads
How ChatGPT Ads Differ From Traditional Search Ads (And What It Actually Means for Your Budget)
ChatGPT Ads launched in 2026 as a self-serve platform, and advertisers are asking the right question: is this a Google Ads replacement,…
May 2026 · 10 min
Nº 07 AI Search Ads
ChatGPT Ads for E-Commerce — What’s Actually Working in 2026 (And What’s Mostly Hype)
ChatGPT Ads launched as a self-serve platform in 2026 and e-commerce brands are already running product advertising inside OpenAI's ecosystem. But is…
May 2026 · 10 min
Nº 08 ai platform b2b lead gen
ChatGPT Ads for B2B Companies: How Targeting and Intent Signals Actually Work (And Whether It’s Worth Your Budget)
ChatGPT Ads launched as a self-serve platform in 2026, and B2B marketers are scrambling to figure out if it belongs in their…
May 2026 · 11 min
Nº 09 A/B Test Google Ads
Should I Add ChatGPT Ads to My 2027 PPC Strategy? The Honest Framework You Need Before You Spend a Dollar
ChatGPT Ads went self-serve in 2026, and every PPC manager on the planet is now fielding some version of the same question:…
May 2026 · 10 min
Nº 10 ai advertising
How a Google Ads Agency Manages ChatGPT Ads Differently (And Why That Gap Is Going to Cost Some Advertisers a Lot of Money)
ChatGPT Ads launched in 2026 as a self-serve platform, and advertisers are rushing in without a framework. Here's how a Google Ads…
May 2026 · 11 min