— Dispatches / Field Notes

Opinions,
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We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

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★ This week’s dispatch
The Google Shopping Ads Optimization Guide That Doesn’t Waste Your Time
Most Google Shopping campaigns underperform not because of bad bidding, but because of a broken feed nobody's looked at in six months. This guide covers the feed fixes, bidding structures, and segmentation…
Apr 2026 · 11 min · by Eric Huebner
— Archive
Nº 02 Account Structure
When to Use Broad Match in Google Ads: The Risks, the Controls, and the Only Situations Where It Actually Works
Broad match is the most debated match type in Google Ads — and Google's aggressive push to make it the default hasn't…
 Apr 2026 · 9 min