— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
What Are ChatGPT Ads and How Do They Work? (The Honest Advertiser’s Guide for 2026)
OpenAI's self-serve advertising platform went live in 2026, and it's already forcing a real conversation about where paid media budgets should go. Here's exactly how ChatGPT ads work, what makes them different…
May 2026 · 10 min · by Eric Huebner
— Archive
Nº 02 AI Ad Management
ChatGPT Ads Agency — Why You Need Expert Management Before You Waste Your First Dollar
ChatGPT Ads launched in 2026 as a self-serve platform and advertisers are already pouring money into it without a clue what they're…
 May 2026 · 10 min Nº 03 ai advertising
ChatGPT Ads vs Meta Ads — Where Should You Actually Spend in 2026?
ChatGPT Ads launched as a self-serve platform in 2026, and suddenly every marketer has the same question: is this the new Meta?…
 May 2026 · 10 min Nº 04 ai advertising
How a Google Ads Agency Manages ChatGPT Ads Differently (And Why That Gap Is Going to Cost Some Advertisers a Lot of Money)
ChatGPT Ads launched in 2026 as a self-serve platform, and advertisers are rushing in without a framework. Here's how a Google Ads…
 May 2026 · 11 min