★ This week’s dispatch
Google Ads URL Parameters and Tracking Templates: The Setup That Separates Accounts Flying Blind From Ones That Actually Know What’s Working
If your Google Ads data in GA4 looks like "source: (direct)" or your CRM can't tell you which campaign generated a lead, your tracking is broken — and you're optimizing based on…
May 2026 · 12 min · by Eric Huebner