★ This week’s dispatch
Remarketing vs Retargeting in Google Ads — What’s Actually the Difference (And Why It Matters for Your Strategy)
Everyone uses "remarketing" and "retargeting" interchangeably — including Google. But the distinction between them is real, and conflating the two leads to sloppy strategy and misallocated budget. Here's the definitive breakdown, including…
May 2026 · 10 min · by Eric Huebner