— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
How to Track Offline Conversions in Google Ads (And Finally Stop Optimizing for Leads That Never Close)
Most Google Ads accounts optimize for form fills and phone calls — not closed revenue. This guide shows you exactly how to track offline conversions in Google Ads, connect your CRM, and…
May 2026 · 10 min · by Eric Huebner
— Archive
Nº 02 digital marketing
How to Set Up Offline Conversion Tracking in Google Ads
In today’s complex customer journey, the path from initial online engagement to final purchase often spans multiple channels—both digital and physical. This…
 Sep 2025 · 10 min Nº 03 google a
Mastering Offline Conversion Tracking: A Comprehensive Guide
In today’s complex marketing landscape, understanding the full customer journey is more critical than ever. With over 70% of consumers engaging across…
 Sep 2025 · 9 min