— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads vs Meta Ads for Lead Generation: A Channel-Level ROI Breakdown (No Fluff)
Choosing between Google Ads and Meta Ads for lead generation isn't a matter of preference — it's a matter of where your buyers are and how they buy. This breakdown gives you…
Apr 2026 · 9 min · by Eric Huebner
— Archive
Nº 02 digital marketing
Why Google Ads Are Superior to Meta Ads for B2B Marketing
Introduction: The Digital Advertising Landscape in 2025 In the ever-evolving world of digital marketing, businesses constantly seek the most effective platforms to…
 Oct 2025 · 10 min Nº 03 automated bidding
The Future of PPC in a Post-Cookie World
Third-party cookies are going away. Here’s how PPC advertisers can adapt with first-party data, server-side tracking, and smarter targeting.
 Jul 2025 · 3 min Nº 04 ads measurement
What Are Offline Conversions and Why Should We Care about Them?
Ever had someone see your ad online, then call your business or stop by your store to buy something? That’s what we…
 Apr 2025 · 3 min