— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
How to Use Audience Targeting in Google Ads (The Layered Strategy Most Accounts Never Touch)
Keyword targeting alone is leaving serious money on the table. This guide breaks down how to build a layered Google Ads audience strategy — using in-market segments, Customer Match, remarketing, and bid…
May 2026 · 10 min · by Eric Huebner
— Archive
Nº 02 Audience Layering
How to Use Google Ads Audience Targeting for B2B (Without Wasting Half Your Budget on the Wrong People)
B2B Google Ads fails when you treat it like a keyword game. The teams winning right now are layering audience signals on…
 Apr 2026 · 10 min