— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Exploring Different Bidding Strategies in Google Ads
Google Ads remains a powerhouse in the digital advertising landscape, commanding a dominant 69.04% share of the pay-per-click (PPC) market. This dominance is no accident — it’s fueled…
Oct 2025 · 9 min · by Eric Huebner
— Archive
Nº 02 digital marketing
Mastering Google Ads Bid Strategies: A Comprehensive Guide
Google Ads remains the powerhouse of online advertising, commanding approximately 89% of the search engine market share. For businesses aiming to maximize…
 Sep 2025 · 10 min