Detroit, MI · 42.33°N · 83.04°WNow taking Q3 engagements
— Google Ads Agency · Senior-Led PPC Management
A Google Ads agency for operators who read their own P&L.
North Country Consulting is a boutique Google Ads agency built for companies spending $25K+ per month on paid search — founder-led, senior-only, no junior handoffs. We manage Google Ads the way a CFO would manage a P&L line: every dollar accountable, every result reconciled to pipeline.
Founded by a decade inside Google’s Ads platform · Stripe Revenue Operations · Apollo.io Go-To-Market
◆ Google Ads Management
Google Ads management built for accounts that have outgrown a junior.
Most agencies treat Google Ads as a labor problem — assign more bodies to the account, tick more boxes, schedule more check-ins. We treat it as a measurement problem and a strategy problem. The work is senior because senior work is what moves the number.
01
Google Ads management
Day-to-day account management by a senior operator. Bid strategy, query mining, audience segmentation, account structure, budget allocation. No coordinators, no offshored execution, no managed-service templates.
02
Performance Max management
PMax is not a strategy — it’s an outsourced allocation engine that cannibalizes brand. We contain it, instrument it with real signal, or cut it. Asset group construction, feed optimization, brand exclusion at scale.
03
Google Ads audits
Real, written audits with named findings and dollar amounts. Wasted spend, structural issues, attribution leaks, growth opportunities. Returned inside one week. Free for accounts spending $25K+/mo.
04
Account restructure
Most agency-built accounts fail a senior review in the first ten minutes. We rebuild campaign architecture around how your customers actually buy — not how the previous agency found it easiest to set up.
05
Conversion tracking & attribution
Enhanced conversions, offline conversion imports, server-side tagging, Consent Mode. Tracking your CFO can reconcile, attribution that survives a board review.
06
Reporting that respects the reader
No 40-slide decks. Written analysis, named conclusions, recommendations with downside acknowledged. Every metric reconciles to pipeline and revenue — not impressions and click-through rates.
◆ PPC Agency for the Mid-Market
A PPC agency for companies where Google Ads is a board-level conversation.
We work with companies spending $25K to $500K+ per month on Google Ads — venture-backed SaaS, e-commerce brands with real margin, professional services firms, and operators who treat paid search as a strategic channel rather than a line item to delegate.
A
E-commerce brands
Multi-SKU retailers managing spend by margin cohort, not blended ROAS. Shopping, PMax, brand defense, attribution that distinguishes incremental from cannibalized revenue. See e-commerce specifics →
B
B2B SaaS & startups
Venture-backed companies where CAC is a board metric and pipeline quality matters more than volume. Intent segmentation, customer-profile targeting, MQL-to-SQL tracking. See SaaS specifics →
C
Michigan businesses & national brands
Detroit-headquartered, working nationally. Michigan businesses scaling regionally, national brands wanting a senior operator over an account coordinator. See Michigan specifics →
◆ What makes this different
Not a 200-client roster. Not a sales-led pitch.
Most agencies sell senior talent on the pitch and assign a junior two weeks later. We don’t have juniors. The founder is in every account review, every audit, every strategic decision. That’s structural — not a service tier you upgrade into.
What you get
Senior operator on every account — founder included
Written strategy documents, not slide decks
Attribution that survives a CFO review
Account ownership stays with you, always
Reporting that ties to pipeline and revenue
What you don’t get
Account coordinators or junior handoffs
Templated dashboards or vanity metrics
Long-term lock-in contracts
Surprise scope creep or change orders
Quarterly business reviews with no business in them
◆ Recent work
Numbers we’re willing to put in writing.
B2B SaaS · Pipeline Generation
A Series B SaaS company was generating qualified pipeline at $1,200 CPA. We rebuilt intent signal architecture, segmented campaigns by product line and customer profile, and rebuilt core tracking to measure pipeline — not just form fills.
$90
CPL (from $1,200)
>1,000%
MQL growth
90d
Time to results
E-Commerce · International Home & Garden
A global retailer was generating an 8× ROAS driven almost entirely by brand spend. We rebuilt the account by margin cohort, separated brand and nonbrand campaigns, and contained PMax to incremental inventory only.
2×
Nonbrand ROAS
+34%
Revenue, same budget
90d
Time to results
◆ We also run ChatGPT Ads
Google Ads is the primary channel. ChatGPT Ads is the new one.
For most operators, Google Ads is still where the volume lives — and where we spend most of our time. But ChatGPT Ads is a new surface most agencies are testing on client budgets and learning in public. We’re running it from day one, on our own site first. If you want a senior-led shop managing both with the same operational rigor, we’re built for that.
You submit the form. We get read-only access. Within one week you receive a written document with named findings, wasted-spend breakdown, and a prioritized fix list. Yours to keep regardless of fit.
2
Strategic alignment
If there’s a fit, we propose a written engagement plan: goals, scope, measurement framework, decision rights, exit criteria. You see exactly what we’ll do and how we’ll know if it worked.
3
Account rebuild
First 30–90 days: structural fixes to the highest-impact problems found in the audit. Account structure, tracking, conversion architecture, brand vs nonbrand separation. Documented end-to-end.
4
Ongoing management
Quarterly written strategy updates, monthly performance reviews, continuous optimization. No long-term contracts. You can leave at any time with the account, the data, and every document we produced.
◆ Questions we get
Straight answers.
How much does Google Ads management cost?
Fees depend on account complexity and spend — typically a flat monthly retainer, not a percentage of spend. We’ll quote it in writing after the audit so you can compare line-by-line against your current arrangement.
What size account do you take on?
Accounts spending $25K+/mo on Google Ads. Below that, the economics don’t work for either party — you’re better off with a competent freelancer or in-house operator.
Do you work with my industry?
We’ve managed accounts across e-commerce, B2B SaaS, fintech, legal, healthcare, and home services. Industry matters less than account size, sales cycle, and how seriously the company takes measurement.
How is this different from a freelancer?
Documented process, written deliverables, accountability you can put in front of a board. Freelancers can be great operators — what they typically don’t have is the structure to survive a CFO review or a leadership transition.
What’s the minimum engagement?
Month-to-month after a 30-day onboarding. No long-term contracts. If we’re not earning the engagement, we don’t want it.
Do you manage other channels?
Google Ads only. Microsoft/Bing Ads if it makes sense for the account. No Meta, no LinkedIn, no full-funnel offers — we’d rather be the best Google Ads partner you’ve ever had than a mediocre everything agency.
◆ Free Google Ads audit
Find out what your account is actually doing.
Real audit, real findings, returned within one week. Yours to keep regardless of fit.
