— Google Ads Agency for E-Commerce

E-commerce Google Ads
that scales by margin.

Most e-commerce Google Ads accounts are optimized for ROAS headlines, not profit. We rebuild them around margin cohorts, fix brand attribution inflation, and build the account structure your CFO can actually read.

◆ The pattern we see

The 3 ways e-commerce
Google Ads accounts break.

01
Brand inflation
Reported ROAS includes branded search, which converts at 6–10×. Pull brand out and nonbrand ROAS is often below 1×. The account is funding its own attribution problem.
02
Flat campaign structure
All products in one campaign, one target ROAS, one bid strategy. High-margin SKUs fund low-margin ones. The bid algorithm optimizes for volume, not profit.
03
PMax cannibalization
Performance Max absorbs branded queries and reports them as incremental revenue. Your brand campaigns get defunded and Google takes credit for conversions that were already going to happen.
◆ What this looks like in practice

From brand-dependent
to nonbrand growth.

E-Commerce · International Home & Garden

A global retailer was generating an 8× ROAS — driven almost entirely by brand spend. We rebuilt the account by margin cohort and product performance tier. Brand and nonbrand campaigns were separated, bid strategies were rebuilt, and PMax was contained to incremental inventory only.

2×
Nonbrand ROAS
+20%
Total ROAS
+34%
Revenue, same budget
What we do differently

We segment every e-commerce account by margin cohort first, then by performance tier. Smart Shopping and PMax are instrumented and contained — not blindly enabled. Every bid strategy has a documented rationale and a clear owner.

$40M+
Ad spend managed
8.7×
Avg. client ROAS
10+
Years in platform
◆ Who we work with

E-commerce brands
spending real money.

We work with established e-commerce brands that are already spending on Google and want to understand whether they're getting real return — or just a flattering ROAS number.

Good fit
  • $25K+ per month in Google Ads spend
  • Relying heavily on branded traffic for ROAS
  • Running PMax with no visibility into what it's doing
  • Multi-SKU catalog with meaningful margin variation
Not a fit
  • Under $10K/mo in Google Ads spend
  • Single product, no margin complexity
  • Looking for full-service agency (social, SEO, email)
  • Wants guaranteed ROAS numbers upfront
◆ We also run ChatGPT Ads

Most e-commerce brands we work with run Google Ads as the primary channel and test ChatGPT Ads as the new one. Same operational standard, both platforms. See the ChatGPT Ads service →

◆ Free audit

See what your account
is actually doing.

We audit the account, show the real numbers, and tell you what we'd change. No pitch, no pressure.