— Dispatches / Field Notes

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We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

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Uncategorized 65 Account Structure 52 Measurement & Attribution 32 ChatGPT Ads 24 Agency Operations 15 Industry Playbooks 13 B2B & SaaS 9 Performance Max 4 Ecommerce 4 Scripts & Automation 1
★ This week’s dispatch
ChatGPT Ads for Lead Generation: The Strategy That’s Actually Working in 2026 (From Someone Already Testing It)
ChatGPT Ads launched as a self-serve platform in 2026, and early data suggests users clicking through are converting at roughly 1.5x the rate of other referral channels. Here's the exact campaign setup,…
Jun 2026 · 11 min · by Eric Huebner
— Archive
Nº 02 ChatGPT Ads
ChatGPT Ads Cost: What You’re Actually Paying in 2026 (And Whether It’s Worth It)
ChatGPT Ads launched as a self-serve platform in 2026 — and pricing is one of the first questions every advertiser asks. Here's…
 Jun 2026 · 10 min Nº 03 ChatGPT Ads
How to Advertise on ChatGPT: The Step-by-Step Setup Guide for 2026 (While the Platform Is Still New Enough to Matter)
OpenAI's self-serve Ads Manager opened to beta advertisers in May 2026 — and the $50K pilot minimum is gone. Here's the exact…
 Jun 2026 · 12 min Nº 04 ChatGPT Ads
ChatGPT Ads vs Google Ads: An Honest Comparison Framework for 2026 (Not a Hype Piece)
ChatGPT Ads launched as a self-serve platform in 2026, and every advertiser is now asking the same question: should it replace —…
 Jun 2026 · 10 min Nº 05 Agency Operations
In-House vs Agency Google Ads Management: The True-Cost Breakdown (And a Decision Framework That Actually Helps)
Should you hire a PPC agency or build an in-house Google Ads team? We break down the real costs — salary, tools,…
 Jun 2026 · 9 min Nº 06 B2B & SaaS
Google Ads vs Facebook Ads for Lead Generation: An Honest Head-to-Head (From Someone Who’s Run Both at Scale)
Google Ads and Facebook Ads aren't really competitors — they solve different problems in the funnel. Here's the CPL data, the B2B…
 Jun 2026 · 9 min Nº 07 Agency Operations
Signs Your Google Ads Agency Isn’t Performing (And Exactly How to Confirm It)
If your Google Ads agency sends polished monthly reports but your ROAS hasn't moved in three months, something is wrong. Here are…
 Jun 2026 · 11 min Nº 08 Industry Playbooks
Google Ads for Lawyers: Why Legal PPC Is Brutally Hard (And How to Actually Win It)
Legal is one of the highest-CPC verticals on Google Ads — keywords like "personal injury attorney" can hit $200 per click. This…
 Jun 2026 · 13 min Nº 09 Account Structure
Google Ads Experiments: How to Use the Feature 90% of Advertisers Ignore (And Why That’s Costing Them Real Money)
Google Ads Experiments lets you run controlled A/B tests on bidding strategies, landing pages, and creatives — without risking your entire campaign…
 Jun 2026 · 11 min Nº 10 Industry Playbooks
Google Ads for Contractors: The Local PPC Playbook That Actually Books Jobs (Not Just Burns Budget)
Contractor Google Ads campaigns are some of the highest-CPL in all of paid search — but also some of the highest-ROI when…
 Jun 2026 · 12 min