— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads Campaign Types Explained: Which One Should You Actually Use?
Search, Display, Performance Max, Shopping, Video — Google gives you six campaign types and approximately zero guidance on which one fits your business. This plain-English breakdown tells you exactly when each type…
Apr 2026 · 9 min · by Eric Huebner
— Archive
Nº 02 digital marketing
PMax vs. Search Ads: Which Actually Drives Better ROI?
Why the Debate Between PMax and Search Ads Matters Google’s advertising landscape is constantly shifting, and marketers face a critical choice: invest…
 Oct 2025 · 9 min