— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
How to Manage Google Ads for Multiple Locations (Without Letting One Market Drain All Your Budget)
Managing Google Ads across multiple locations is one of the fastest ways to waste budget — unless your account structure is built for it from the start. This guide covers the exact…
May 2026 · 11 min · by Eric Huebner
— Archive
Nº 02 b2b google ads
How to Structure a Google Ads Account for B2B SaaS (The Architecture That Actually Generates Qualified Leads)
Most B2B SaaS companies waste 40–60% of their Google Ads budget on a broken account structure before a single lead ever comes…
 Apr 2026 · 10 min