— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads Optimization: What the Algorithm Will Actually Reward in 2026
Why Rising Costs Don’t Mean Lower Returns In 2025, Google Ads costs surged by 15%, impacting nearly every sector with increased cost-per-click rates. Initially, this might seem alarming…
Nov 2025 · 9 min · by Eric Huebner
— Archive
Nº 02 digital marketing
PMax Campaigns Explained (and the One Setting You Must Change Today)
Why Performance Max Campaigns Are Dominating Digital Advertising Performance Max (PMax) campaigns have quietly transformed from a niche experiment into a powerhouse…
 Nov 2025 · 10 min Nº 03 digital marketing
The 7 Hidden Settings That Could Be Killing Your Google Ads ROI
Why Hidden Google Ads Settings Matter More Than You Think Imagine pouring thousands of dollars into Google Ads every month, only to…
 Nov 2025 · 11 min Nº 04 cold email
How to Write a Cold Outbound Email Sequence That Actually Converts
Why Most Cold Email Sequences Fail-and How to Fix That Cold emailing is a numbers game, but it’s also an art. The…
 Oct 2025 · 8 min Nº 05 ai marketing
Top Strategies from Leading Startup Marketing Consultants
Startups face a unique challenge: how to break through the noise and capture attention quickly, efficiently, and with limited resources. Marketing for…
 Oct 2025 · 8 min Nº 06 digital marketing
How to Turn a $1,000 Google Ads Budget Into $10K in Sales
Start Smart: Why Google Ads Can Multiply Your Investment Imagine investing $1,000 and walking away with $10,000 in sales. Sounds like a…
 Oct 2025 · 10 min Nº 07 ai marketing
How AI in PPC is Revolutionizing Digital Advertising
AI-Powered PPC: The Game Changer in Digital Advertising Imagine spending just over $1 billion on AI-powered search advertising in 2025 and watching…
 Oct 2025 · 8 min Nº 08 attribution
Marketing Math: How to Know Exactly What You Can Afford to Pay Per Lead
Why Understanding Your Cost Per Lead Matters More Than Ever Imagine pouring thousands of dollars into marketing campaigns only to find that…
 Oct 2025 · 10 min Nº 09 competitive bidding
Why Your Competitors’ Ads Keep Beating You (and How to Stop It)
When Your Ads Fall Flat: The Hidden Drain on Your Marketing Budget Imagine pouring thousands into social media ads only to watch…
 Oct 2025 · 10 min Nº 10 digital marketing
What Happens When You Pause Your Google Ads for 30 Days?
Why Pausing Google Ads Isn’t Just a Simple Switch-Off Imagine you’ve been running a Google Ads campaign that steadily drives traffic and…
 Oct 2025 · 9 min