— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
When to Use Performance Max vs. Standard Search Campaigns
Why Performance Max Has Become a Game-Changer Performance Max (PMax) campaigns have dramatically reshaped how e-commerce advertisers allocate their budgets. At one point in May 2024, nearly 82%…
Nov 2025 · 10 min · by Eric Huebner
— Archive
Nº 02 demand generation
DemandGen vs. Search in Google Ads: When to Use Each Strategy
In the ever-evolving landscape of digital advertising, Google Ads remains a cornerstone for marketers aiming to capture audience attention and drive conversions.…
 Sep 2025 · 9 min