— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
The GTM Org Design Mistake That Caps Quota Attainment at 60%
A sales team stuck at a 60% quota attainment rate is often not due to poor performance-it is the result of deep-rooted organizational design issues. Many companies fall…
Jan 2026 · 12 min · by Eric Huebner
— Archive
Nº 02 digital marketing agency
How Startup Consultants Can Transform Your Business Strategy
Why Startup Consultants Are Game-Changers for Your Business Launching a startup is thrilling but also filled with uncertainty. Many entrepreneurs find themselves…
 Oct 2025 · 8 min