— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads vs. SEO — Which Should You Invest in First? (A Real Decision Framework, Not a Cop-Out Answer)
Everyone wants to know whether to invest in Google Ads or SEO first — and most articles answer with "it depends" and leave you no better off. This guide gives you a…
May 2026 · 9 min · by Eric Huebner
— Archive
Nº 02 digital marketing
PPC vs SEO: Which Strategy Yields Better Results?
In the ever-evolving landscape of digital marketing, businesses face a critical choice when it comes to driving traffic and conversions: Pay-Per-Click (PPC)…
 Sep 2025 · 9 min