— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
How to Reduce Google Ads Wasted Spend: The Honest Framework That Actually Works
If your Google Ads account is eating budget without producing leads or sales, you're not alone — and the fix is rarely what Google recommends. This is the framework we use to…
May 2026 · 10 min · by Eric Huebner
— Archive
Nº 02 Automated Rules vs Scripts
How to Use Google Ads Scripts to Save Time (Without Being a Developer)
Google Ads scripts can automate the reporting, alerting, and account hygiene tasks that quietly eat 5–10 hours of your week — and…
 May 2026 · 8 min Nº 03 cost per click
How Much Does Google Ads Cost? Realistic Expectations (With Real Industry Numbers)
Google Ads costs vary wildly — from $1 clicks to $80+ clicks — and most budget guides won't tell you why. This…
 May 2026 · 9 min Nº 04 b2b google ads
Should I Hire a Google Ads Agency or Do It In-House? An Honest Framework (Not a Sales Pitch)
The Google Ads agency vs in-house debate isn't about which option is universally better — it's about which one matches your budget,…
 Apr 2026 · 10 min Nº 05 b2b google ads
Signs Your Google Ads Agency Isn’t Performing (And It’s Time to Switch)
Most businesses don't realize their Google Ads agency is underperforming until months of budget are already gone. These are the hard-to-ignore red…
 Apr 2026 · 8 min Nº 06 google ads
How to Become a Successful Google Ads Manager: Tips and Strategies
Becoming a successful Google Ads manager is often viewed as a benchmark for excellence in digital marketing. Google’s advertising platform, rooted in…
 Sep 2025 · 8 min