What Affects Your Google Ads Quality Score (and How to Improve It in 2025)

Eric HuebnerJuly 31, 2025google ads, quality score, digital marketing, ppc, ppc marketing, search marketing, ai marketing, GEO, SEO

What Are AI Max Campaigns in Google Search?

Eric HuebnerJuly 21, 2025google ads, ai max, ai marketing, smart bidding, ppc, ppc marketing, ai in marketing

The Future of PPC in a Post-Cookie World

Third-party cookies are going away. Here’s how PPC advertisers can adapt with first-party data, server-side tracking, and smarter targeting.

Eric HuebnerJuly 8, 2025ppc, ppc marketing, cookies, first party data, third party data, google ads, meta ads, marketing agency, marketing strategy, automated bidding

What Are YouTube Ads? (And Why They're One of the Most Underrated Marketing Channels Today)

YouTube is the world’s second-largest search engine—and one of the most overlooked ad platforms. Learn how YouTube Ads capture real search intent, drive affordable traffic, and deliver powerful results for businesses of all sizes.

Eric HuebnerJuly 2, 2025youtube, youtube ads, ppc, ppc marketing, digital marketing, growth marketing, growth hacking, marketing, ecommerce, leadgen

What Is Conversion Tracking & Why Does It Matter?

Eric HuebnerApril 29, 2025conversion tracking, google ads, ai marketing, automated bidding, ppc, ppc marketing, google ads marketing, digital marketing, digital marketing measurement, google ads measurement, marketing tips, marketing strategy, offline conversions

How Do Performance Max Campaigns Work?

Eric HuebnerApril 28, 2025ppc, digital marketing, digital strategy, marketing strategy, google ads, performance max, pmas, pmax campaigns, pmax, marketing tips, google ads help, google ads tips, google ads optimization, ai bidding

So What Really Is Digital Marketing?

Eric HuebnerApril 14, 2025digital marketing, ppc, social media marketing, content marketing, search engine optimization, mobile marketing, marketing optimization

How Do SEO and PPC Work Together?

Eric HuebnerApril 11, 2025ppc, seo, digital marketing, how do ppc and seo work together, growth marketing, digital strategy