★ This week’s dispatch
Google Ads Performance Max Best Practices: How to Actually Control the Black Box (Before It Controls Your Budget)
Performance Max campaigns promise to do it all — and that's exactly what makes them dangerous in the wrong hands. This guide cuts through Google's hype to show you when PMax genuinely…
May 2026 · 11 min · by Eric Huebner
— Archive
Nº 02 b2b google ads
Google Ads Campaign Types Explained: Which One Should You Actually Use?
Search, Display, Performance Max, Shopping, Video — Google gives you six campaign types and approximately zero guidance on which one fits your…
Apr 2026 · 9 min
Nº 03 b2b google ads
Google Ads Performance Max Best Practices: When PMax Helps, When It Quietly Destroys Your Budget, and How to Actually Control It
Performance Max promises to do everything — and that's exactly the problem. This guide cuts through the hype with hard-won lessons on…
Apr 2026 · 11 min
Nº 04 digital marketing
PMax Channel Performance Report: Maximizing Your Marketing Insights
Understanding the Evolution of Performance Max Campaigns Performance Max (PMax) campaigns have rapidly transformed the landscape of digital advertising, especially within the…
Sep 2025 · 8 min
Nº 05 digital marketing
Google Ads Performance Max vs. Search Campaigns for SaaS: A Comprehensive Comparison
In the evolving landscape of digital marketing, SaaS companies constantly seek the most effective advertising strategies to maximize their return on investment.…
Sep 2025 · 11 min
Nº 06 digital marketing
Performance Max for Ecommerce: Boosting Sales and Efficiency
In the rapidly evolving world of digital marketing, ecommerce businesses constantly seek innovative ways to maximize their advertising impact. Google’s Performance Max…
Sep 2025 · 8 min
Nº 07 ai bidding
How Do Performance Max Campaigns Work?
Google Performance Max: Everything You Need To Know What Is Performance Max? Performance Max (or “PMax”) is a fully automated, goal-based campaign…
Apr 2025 · 3 min