— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Why Your Landing Pages Are Hurting Your Google Ads
You pause a Google Ads campaign that was supposed to be a winner. Click‑through rate looks solid, targeting is on point, but the leads just aren’t there. The…
Dec 2025 · 11 min · by Eric Huebner
— Archive
Nº 02 digital marketing
How to Improve Landing Page Conversion for Google Ads Traffic
Driving traffic through Google Ads is a potent strategy for attracting potential customers, but the true challenge is converting that traffic into…
 Sep 2025 · 9 min Nº 03 conversions
Google Ads Landing Page Conversion Benchmarks: What You Need to Know
Understanding how your Google Ads campaigns perform is crucial to maximizing your advertising budget and driving meaningful results. One of the most…
 Sep 2025 · 9 min