— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads Negative Keywords: The Complete Guide to Protecting Your Budget
Negative keywords are the single highest-ROI lever most advertisers never pull hard enough. This guide covers everything — match types, list structure, how to mine for negatives, and the mistakes that silently…
May 2026 · 11 min · by Eric Huebner
— Archive
Nº 02 digital marketing
What Is a Search Campaign in Google Ads? A Comprehensive Guide
In the ever-evolving digital marketing landscape, Google Ads remains a powerhouse for businesses aiming to reach potential customers at the exact moment…
 Sep 2025 · 10 min