— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
How to Audit a Google Ads Account: The Step-by-Step Checklist That Exposes What’s Actually Wrong
Most Google Ads accounts are leaking budget in at least three places — and the advertiser has no idea. This step-by-step audit checklist walks you through exactly how to find those leaks,…
Apr 2026 · 13 min · by Eric Huebner
— Archive
Nº 02 digital marketing
Steal Our 2025 Google Ads Audit Checklist (Used by 7-Figure Accounts)
Why Most Google Ads Fail and How to Fix It It’s staggering but true: 97% of Google Ads fail to capture audience…
 Nov 2025 · 8 min Nº 03 digital marketing
How to Conduct a Comprehensive Google Ads Audit for Optimal Performance
In today’s highly competitive digital marketplace, ensuring your Google Ads campaigns are performing at their best is crucial for maximizing return on…
 Sep 2025 · 10 min