— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Why Your Competitors’ Ads Look Better (and How to Improve Yours)
You scroll through your feed and there it is again: a competitor’s ad that looks sharper, more confident, and somehow more “right” than anything your brand has put…
Dec 2025 · 11 min · by Eric Huebner
— Archive
Nº 02 auction insights
How to Master the Auction Insights Report for Better Ad Performance
Understanding the Auction Insights Report: A Gateway to Competitive Advantage In the ever-evolving landscape of Google Ads, staying ahead of competitors is…
 Sep 2025 · 8 min