— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
How to Structure a Google Ads Account for B2B SaaS (The Architecture That Actually Generates Qualified Leads)
Most B2B SaaS companies waste 40–60% of their Google Ads budget on a broken account structure before a single lead ever comes in. This walkthrough covers the exact campaign architecture we use…
Apr 2026 · 10 min · by Eric Huebner
— Archive
Nº 02 b2b google ads
Choosing the Best Google Ads Agency for B2B Tech Success
In the competitive world of B2B technology marketing, selecting the right Google Ads agency can make all the difference between mediocre results…
 Oct 2025 · 8 min Nº 03 b2b saas
Choosing the Best Google Ads Agency for B2B Success
Understanding the B2B Google Ads Landscape In the competitive world of B2B marketing, Google Ads remains a cornerstone for driving qualified leads…
 Oct 2025 · 8 min