— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

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Account Structure 52 Uncategorized 32 Measurement & Attribution 32 ChatGPT Ads 24 Agency Operations 15 Industry Playbooks 13 B2B & SaaS 9 Performance Max 4 Ecommerce 4 Scripts & Automation 1
★ This week’s dispatch
ChatGPT Ads Strategy: A Test Plan for Marketers in 2026
Unlock the potential of ChatGPT Ads with this structured pilot plan. Discover strategies for effective campaigns and quick results.
Aug 2026 · 10 min · by Eric Huebner
Hands arranging devices for ad campaign setup
— Archive
Nº 02 Uncategorized
First-Party Data Ads: A Practical Playbook for Marketers
Unlock the power of first-party data ads to enhance targeting and boost campaign performance. Discover actionable insights today!
 Aug 2026 · 10 min Nº 03 Uncategorized
Shopping Feed Optimization: Fix These Levers First
Elevate your sales with effective shopping feed optimization. Discover key strategies to enhance your product data and boost visibility.
 Aug 2026 · 18 min Nº 04 Uncategorized
Ad Scheduling Strategy: A Practitioner’s Playbook for Better ROI
Discover how an effective ad scheduling strategy can enhance your ROI by optimizing campaign timing and leveraging data-driven insights.
 Aug 2026 · 18 min Nº 05 Uncategorized
Data-Driven Attribution in Google Ads: A Practical Guide
Unlock the power of data-driven attribution in Google Ads. Discover how machine learning optimizes your ad spend and boosts conversion accuracy.
 Aug 2026 · 14 min Nº 06 Uncategorized
MMM vs MTA: A Practical Guide for Marketers and Analysts
Discover how MMM and MTA can enhance your marketing strategy. Learn when to use each method for optimal budget decisions and campaign…
 Aug 2026 · 18 min Nº 07 Uncategorized
BigQuery Google Ads Reporting for Senior Teams
Transform your Google Ads data with BigQuery reporting. Get actionable insights, board-ready KPIs, and a free audit to optimize your campaigns.
 Aug 2026 · 10 min Nº 08 Uncategorized
Server-Side Tracking for Google Ads: A Practical Guide
Enhance your Google Ads performance with server-side tracking. Boost conversion visibility and tackle ad blockers with our practical guide.
 Aug 2026 · 19 min Nº 09 Uncategorized
Product Title Optimization: The Google Shopping Playbook
Unlock better Shopping performance by optimizing your product titles with our proven template. Boost visibility and sales today!
 Aug 2026 · 16 min Nº 10 Uncategorized
Google Ads Change History Analysis: Audit Playbook
Master change history analysis to pinpoint Google Ads edits affecting performance. Audit strategies enhance accountability and drive results.
 Aug 2026 · 12 min