— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

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Account Structure 52 Uncategorized 39 Measurement & Attribution 32 ChatGPT Ads 24 Agency Operations 15 Industry Playbooks 13 B2B & SaaS 9 Performance Max 4 Ecommerce 4 Scripts & Automation 1
★ This week’s dispatch
Agency Accountability in PPC: What to Demand From Day One
Discover the essential demands for agency accountability in PPC. Ensure you own your account, access real-time insights, and receive clear reporting.
Aug 2026 · 15 min · by Eric Huebner
Hands adjusting controls on marketing dashboard
— Archive
Nº 02 Uncategorized
What Is a Conversion Window in Google Ads, and How Long Should Yours Be?
Discover how to optimize your conversion window in Google Ads to maximize results. Learn the ideal time frame for your business today!
 Aug 2026 · 8 min Nº 03 Uncategorized
Google Ads Budget 2026: What to Spend and How to Set It
Discover how to effectively set your Google Ads budget in 2026. Learn optimal spending strategies for SMBs and growth phases.
 Aug 2026 · 17 min Nº 04 Uncategorized
First Click vs Last Click: Which Attribution Model Wins?
Discover how to choose between first click and last click attribution models. Understand which one drives your marketing success today.
 Aug 2026 · 10 min Nº 05 Uncategorized
PMax Reporting Setup: A Verification-First Checklist
Ensure success with your PMax reporting setup by confirming conversion goals and tracking metrics effectively. Follow our checklist now!
 Aug 2026 · 8 min Nº 06 Uncategorized
Smart Bidding Strategy: How to Choose, Set Up, and Optimize It
Discover how to choose, set up, and optimize a smart bidding strategy that aligns with your goals for maximum conversions or cost…
 Aug 2026 · 17 min Nº 07 Uncategorized
Should You Exclude Brand Traffic From PMax? A Campaign Manager’s Runbook
Learn how excluding brand traffic from Performance Max can enhance campaign efficiency in under ten minutes with simple steps.
 Aug 2026 · 10 min Nº 08 Uncategorized
ChatGPT Ads Strategy: A Test Plan for Marketers in 2026
Unlock the potential of ChatGPT Ads with this structured pilot plan. Discover strategies for effective campaigns and quick results.
 Aug 2026 · 10 min Nº 09 Uncategorized
First-Party Data Ads: A Practical Playbook for Marketers
Unlock the power of first-party data ads to enhance targeting and boost campaign performance. Discover actionable insights today!
 Aug 2026 · 10 min Nº 10 Uncategorized
Shopping Feed Optimization: Fix These Levers First
Elevate your sales with effective shopping feed optimization. Discover key strategies to enhance your product data and boost visibility.
 Aug 2026 · 18 min