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★ This week’s dispatch
Ad Scheduling Strategy: A Practitioner’s Playbook for Better ROI
Discover how an effective ad scheduling strategy can enhance your ROI by optimizing campaign timing and leveraging data-driven insights.
Aug 2026 · 18 min · by Eric Huebner
Marketer adjusting ad schedule on weekly planner
— Archive
Nº 02 Uncategorized
Data-Driven Attribution in Google Ads: A Practical Guide
Unlock the power of data-driven attribution in Google Ads. Discover how machine learning optimizes your ad spend and boosts conversion accuracy.
Aug 2026 · 14 min
Nº 03 Uncategorized
MMM vs MTA: A Practical Guide for Marketers and Analysts
Discover how MMM and MTA can enhance your marketing strategy. Learn when to use each method for optimal budget decisions and campaign…
Aug 2026 · 18 min
Nº 04 Uncategorized
BigQuery Google Ads Reporting for Senior Teams
Transform your Google Ads data with BigQuery reporting. Get actionable insights, board-ready KPIs, and a free audit to optimize your campaigns.
Aug 2026 · 10 min
Nº 05 Uncategorized
Server-Side Tracking for Google Ads: A Practical Guide
Enhance your Google Ads performance with server-side tracking. Boost conversion visibility and tackle ad blockers with our practical guide.
Aug 2026 · 19 min
Nº 06 Uncategorized
Product Title Optimization: The Google Shopping Playbook
Unlock better Shopping performance by optimizing your product titles with our proven template. Boost visibility and sales today!
Aug 2026 · 16 min
Nº 07 Uncategorized
Google Ads Change History Analysis: Audit Playbook
Master change history analysis to pinpoint Google Ads edits affecting performance. Audit strategies enhance accountability and drive results.
Aug 2026 · 12 min
Nº 08 Uncategorized
Salesforce Google Ads Integration: A Practical Guide
Discover how to effectively integrate Salesforce with Google Ads to optimize your marketing strategy and drive better results.
Aug 2026 · 18 min
Nº 09 Uncategorized
Performance Max for B2B: 2026 Playbook and Setup Guide
Unlock the potential of Performance Max for B2B. Discover essential setup tips and strategies to optimize conversions effectively.
Aug 2026 · 20 min
Nº 10 Uncategorized
ZoomInfo vs Apollo: Which Fits Your GTM Team?
Discover the key differences in ZoomInfo vs Apollo for your GTM team. Learn which platform aligns with your strategy for success.
Aug 2026 · 8 min