Nº 02
Uncategorized
$5.42 CPC: Marketers’ Senior Audit for AI Overviews and Lost Organic Clicks
Average Google Ads CPC reached about $5.42 in 2025. Learn how AI overviews and fewer organic clicks are inflating auctions and follow…
Oct 2026 · 7 min
Nº 03
Uncategorized
Marketers: Fix Call Tracking Leaks in Call Attribution Modeling
Audit and fix call-tracking leaks so Smart Bidding uses real phone leads. Covers 2026 data-driven defaults, the 200/2,000 threshold, DNI and GCLID…
Oct 2026 · 9 min
Nº 04
Uncategorized
Protect Ad Budgets: Paid Media Attribution Models for GA4 Practitioners
Practitioner playbook for paid media teams: pick the right attribution model, set up GA4 and Google Ads, calibrate with MMM, and validate…
Oct 2026 · 10 min
Nº 05
Uncategorized
5 Steps to Senior Led PMax Asset Group Structure for Marketers
Pair Google's PMax rules with a five step senior led operations checklist to fix naming, timing, audience signals and final URL mapping.
Sep 2026 · 11 min
Nº 06
Uncategorized
CFO Ready ChatGPT Ads Measurement: Instrument, Validate, Prove
Use OpenAI Pixel and Conversions API, reconcile Ads Manager with server data, and run geo holdouts to prove incremental lift and blended…
Sep 2026 · 13 min
Nº 07
Uncategorized
Stop Blended ROAS: Non Brand Shopping for High Spend Ecommerce
Hands on setup to split brand and non brand Shopping, lock negative keyword lists, and protect non brand budgets. Free senior led…
Sep 2026 · 15 min
Nº 08
Uncategorized
Turn GA4 Cohort Analysis Into Google Ads Bids in 90 Days
Turn GA4 cohort analysis into first party audiences and timed lifecycle bids. Includes a practitioner 90 day experiment plan to prove revenue…
Sep 2026 · 11 min
Nº 09
Uncategorized
Marketing Mix Modeling: Bayesian, Experiment Backed for PPC Analysts
PPC analysts: build an experiment validated MMM that measures incremental lift. Practical steps for data, Bayesian priors, and geo experiments.
Sep 2026 · 16 min
Nº 10
Uncategorized
Fix Conversion Values, Improve ROAS in Google Ads After 15 Conversions
Fix conversion values to reflect margin, switch to value-based Smart Bidding after 15 conversions, and run incrementality tests to protect profit and...
Sep 2026 · 18 min
