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★ This week’s dispatch
6 Steps to Prevent UTM Fragmentation in Auto-Tagged Google Ads
Keep Google Ads auto-tagging on and layer governed UTMs via the Final URL Suffix. Follow six steps to prevent fragmented reporting and cost-conversion...
Sep 2026 · 8 min · by Eric Huebner
Analyst reviewing auto-tagged URL parameters
— Archive
Nº 02 Uncategorized
Fix Brand vs Non-Brand Split in Weeks: PPC and SEO Rules for Marketers
Decision first PPC and SEO rules for marketers to split brand vs non brand budgets, run 2–4 week holdout tests, and measure…
Sep 2026 · 9 min
Nº 03 Uncategorized
Audit Your GA4 Attribution for Google Ads Before You Change Bids
Practical audit for GA4 attribution and Google Ads. Step by step checklist to link properties, import conversions, align lookback windows, and stabilize...
Aug 2026 · 11 min
Nº 04 Uncategorized
Senior Led PPC With Offline Conversions for Sales Qualified Leads
Turn PPC into pipeline: senior led steps for offline conversion imports, lead scoring, and a free strategy audit for high spend accounts.
Aug 2026 · 8 min
Nº 05 Uncategorized
Stop Match Rate Leaks in $25k+/Mo Accounts: Enhanced Conversions Setup
Set up enhanced conversions the practical way. Deploy hybrid Tag/GTM, validate SHA256 and E.164 formats, and confirm match rates.
Aug 2026 · 15 min
Nº 06 Uncategorized
Agency Accountability in PPC: What to Demand From Day One
Discover the essential demands for agency accountability in PPC. Ensure you own your account, access real-time insights, and receive clear reporting.
Aug 2026 · 15 min
Nº 07 Uncategorized
What Is a Conversion Window in Google Ads, and How Long Should Yours Be?
Discover how to optimize your conversion window in Google Ads to maximize results. Learn the ideal time frame for your business today!
Aug 2026 · 8 min
Nº 08 Uncategorized
Google Ads Budget 2026: What to Spend and How to Set It
Discover how to effectively set your Google Ads budget in 2026. Learn optimal spending strategies for SMBs and growth phases.
Aug 2026 · 17 min
Nº 09 Uncategorized
First Click vs Last Click: Which Attribution Model Wins?
Discover how to choose between first click and last click attribution models. Understand which one drives your marketing success today.
Aug 2026 · 10 min
Nº 10 Uncategorized
PMax Reporting Setup: A Verification-First Checklist
Ensure success with your PMax reporting setup by confirming conversion goals and tracking metrics effectively. Follow our checklist now!
Aug 2026 · 8 min