— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Why Your Broad Match Isn’t Working
The broad match campaign looked perfect in the forecast: big reach, aggressive bids, smart bidding turned on. Two weeks later, the search term report is full of junk,…
Dec 2025 · 11 min · by Eric Huebner
— Archive
Nº 02 digital marketing
How to Improve Lead Quality Without Raising Spend
Sales reps complaining that “these leads are garbage” while your ad costs creep up is a familiar story. Pipelines look full on…
 Nov 2025 · 11 min Nº 03 digital marketing
7 Optimizations That Improve Google Ads ROAS Fast
Ad accounts that look “okay” on the surface can be hiding a lot of wasted spend. A few small fixes to targeting,…
 Nov 2025 · 10 min Nº 04 digital marketing
How to Fix Underperforming Keywords in Google Ads
Your search terms look promising. The intent seems right. Yet the clicks dribble in, the conversions are worse, and entire ad groups…
 Nov 2025 · 11 min Nº 05 digital marketing
Mastering Digital Marketing PPC: Strategies for Success
Introduction to PPC in the Evolving Digital Landscape Pay-per-click (PPC) advertising remains a cornerstone of digital marketing strategies worldwide. As businesses compete…
 Oct 2025 · 9 min