— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
How to Reduce Wasted Spend in Google Ads: The Audit Framework That Actually Works
Most Google Ads accounts waste between 20–40% of their budget on clicks that were never going to convert. This audit framework shows you exactly where that money goes — and the specific…
May 2026 · 10 min · by Eric Huebner
— Archive
Nº 02 b2b google ads
What Is a Good ROAS for Google Ads? (The Answer Is More Complicated Than You Think)
Everyone wants a number. "Just tell me what a good ROAS is." But the honest answer — the one that will actually…
 Apr 2026 · 9 min Nº 03 digital marketing
How to Increase ROAS: Proven Strategies for Success
Maximizing Return on Ad Spend (ROAS) is a top priority for marketers aiming to get the most out of their advertising budgets.…
 Sep 2025 · 8 min