— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads for Ecommerce: A Comprehensive Guide to Boosting Sales
In the fast-paced world of ecommerce, standing out among countless competitors is a constant challenge. Google Ads offers a powerful platform to reach potential customers exactly when they…
Sep 2025 · 9 min · by Eric Huebner
— Archive
Nº 02 digital marketing
Google Ads for Startups: A Comprehensive Guide to Success
Launching a startup is an exciting journey filled with innovation, challenges, and the constant pursuit of growth. One of the most effective…
 Sep 2025 · 7 min Nº 03 digital marketing
What Are YouTube Ads? (And Why They’re One of the Most Underrated Marketing Channels Today)
YouTube is the world’s second-largest search engine—and one of the most overlooked ad platforms. Learn how YouTube Ads capture real search intent,…
 Jul 2025 · 2 min