— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
The Future of PPC in a Post-Cookie World
Third-party cookies are going away. Here’s how PPC advertisers can adapt with first-party data, server-side tracking, and smarter targeting.
Jul 2025 · 3 min · by Eric Huebner
— Archive
Nº 02 ai marketing
What Is Conversion Tracking & Why Does It Matter?
What Is Conversion Tracking? Conversion tracking is a way to measure what happens after a customer interacts with your Google Ads. It…
 Apr 2025 · 2 min Nº 03 ai bidding
How Do Performance Max Campaigns Work?
Google Performance Max: Everything You Need To Know What Is Performance Max? Performance Max (or “PMax”) is a fully automated, goal-based campaign…
 Apr 2025 · 3 min