— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Mastering Offline Conversion Tracking: A Comprehensive Guide
In today’s complex marketing landscape, understanding the full customer journey is more critical than ever. With over 70% of consumers engaging across multiple channels during their shopping journey,…
Sep 2025 · 9 min · by Eric Huebner
— Archive
Nº 02 automated bidding
The Future of PPC in a Post-Cookie World
Third-party cookies are going away. Here’s how PPC advertisers can adapt with first-party data, server-side tracking, and smarter targeting.
 Jul 2025 · 3 min