— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads vs Meta Ads for Lead Generation: A Channel-Level ROI Breakdown (No Fluff)
Choosing between Google Ads and Meta Ads for lead generation isn't a matter of preference — it's a matter of where your buyers are and how they buy. This breakdown gives you…
Apr 2026 · 9 min · by Eric Huebner
— Archive
Nº 02 b2b google ads
How to Lower Cost Per Lead in Google Ads: A Tactical Playbook for In-House Teams
Your CPL didn't spike because Google got greedy. It spiked because something in your account structure is working against you — and…
 Apr 2026 · 10 min Nº 03 google ads
Maximizing ROI: A Comprehensive Guide to Google Ads LeadGen Success
In today’s competitive digital landscape, Google Ads remains a cornerstone for businesses aiming to generate high-quality leads. However, with rising costs and…
 Sep 2025 · 8 min