— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads vs. SEO — Which Should You Invest in First? (A Real Decision Framework, Not a Cop-Out Answer)
Everyone wants to know whether to invest in Google Ads or SEO first — and most articles answer with "it depends" and leave you no better off. This guide gives you a…
May 2026 · 9 min · by Eric Huebner
— Archive
Nº 02 digital marketing
How Do SEO and PPC Work Together?
If you’re running a business online, you’ve probably heard of SEO (Search Engine Optimization) and PPC (Pay-Per-Click). They’re two of the most…
 Apr 2025 · 2 min