— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Can Ad Blockers Remove UTM Parameters from Google Ads Links?
In the evolving landscape of digital advertising, tracking the effectiveness of campaigns is crucial for marketers. One common method to monitor traffic sources is through UTM parameters appended…
Sep 2025 · 9 min · by Eric Huebner
— Archive
Nº 02 call tracking
How to Master Call Tracking Setup for Google Ads
In the fast-paced world of digital marketing, understanding exactly how your Google Ads campaigns are performing is crucial. One of the most…
 Sep 2025 · 9 min Nº 03 digital marketing
How to Set Up Offline Conversion Tracking in Google Ads
In today’s complex customer journey, the path from initial online engagement to final purchase often spans multiple channels—both digital and physical. This…
 Sep 2025 · 10 min Nº 04 digital marketing agency
How to Advertise on Google Ads: A Step-by-Step Guide
Advertising on Google Ads can transform your business by connecting you with millions of potential customers actively searching for products or services…
 Sep 2025 · 9 min Nº 05 ai marketing
What Is Conversion Tracking & Why Does It Matter?
What Is Conversion Tracking? Conversion tracking is a way to measure what happens after a customer interacts with your Google Ads. It…
 Apr 2025 · 2 min