★ This week’s dispatch
How to Report Google Ads Results to Clients and Leadership (Without Hiding Behind Vanity Metrics)
Most Google Ads reports are a masterclass in looking busy while saying nothing. This guide breaks down exactly what to include in a PPC report, how to frame performance honestly, and what…
Apr 2026 · 9 min · by Eric Huebner
— Archive
Nº 02 google ads audit
How to Audit a Google Ads Account: The Step-by-Step Checklist That Exposes What’s Actually Wrong
Most Google Ads accounts are leaking budget in at least three places — and the advertiser has no idea. This step-by-step audit…
Apr 2026 · 13 min
Nº 03 Ecommerce Google Ads
Google Ads for Ecommerce vs Lead Gen: Why the Same Strategy Will Wreck One of Them
Running Google Ads the same way for an ecommerce store and a lead gen business is like using the same playbook for…
Apr 2026 · 10 min
Nº 04 GA4 Google Ads
How to Track Google Ads Conversions Properly: The GA4 + GTM Setup Guide (And Every Mistake That Will Wreck It)
Broken conversion tracking is the most expensive mistake in Google Ads — and most accounts have it. This guide walks through the…
Apr 2026 · 10 min
Nº 05 digital advertising
How to Advertise GMB in Google Ads: A Step-by-Step Guide
Google My Business (GMB) has become an essential tool for local businesses aiming to boost their online presence. With billions of searches…
Sep 2025 · 9 min
Nº 06 digital marketing
How Can Google Ads Help You Advance Your Business Goals?
In today’s fast-paced digital marketplace, businesses are constantly seeking effective ways to reach their target audience and achieve measurable growth. Google Ads…
Sep 2025 · 8 min
Nº 07 digital marketing
Google Ads for Ecommerce: A Comprehensive Guide to Boosting Sales
In the fast-paced world of ecommerce, standing out among countless competitors is a constant challenge. Google Ads offers a powerful platform to…
Sep 2025 · 9 min
Nº 08 ai ads
Can Google Ads Show in AI Overviews?
Yes, they can. Google confirms that text, Shopping, local, and app ads from existing Search, Shopping, or Performance Max campaigns may appear…
Aug 2025 · 1 min