— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Structuring Google Ads Campaigns for Startups: A Step-by-Step Guide
Introduction: Why Google Ads Matter for Startups For startups aiming to carve out a niche in competitive markets, Google Ads remains one of the most powerful tools for…
Oct 2025 · 12 min · by Eric Huebner
— Archive
Nº 02 ai
Maximizing Success: Google Ads Strategies for AI Startups
Introduction: The Rising Tide of AI in Digital Advertising Artificial intelligence is reshaping the digital advertising landscape at an unprecedented pace. For…
 Sep 2025 · 10 min Nº 03 automated bidding advantages
Smart Bidding vs. Manual Bidding: Which Is Best for Startups?
Should you trust Google’s automation, or keep control of your bids? Startups often struggle with Smart Bidding optimizing for the wrong goals—but…
 Mar 2025 · 1 min Nº 04 google ads
The 5 Biggest Google Ads Mistakes Startups Make (And How to Fix Them)
Many startups burn through ad budgets without seeing real conversions. The most common mistakes aren’t obvious—Google’s default settings often encourage inefficient spending.…
 Mar 2025 · 1 min