— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Can Google Ads Show in AI Overviews?
Yes, they can. Google confirms that text, Shopping, local, and app ads from existing Search, Shopping, or Performance Max campaigns may appear above, within, or below AI Overviews…
Aug 2025 · 1 min · by Eric Huebner
— Archive
Nº 02 ai marketing
What Affects Your Google Ads Quality Score (and How to Improve It in 2025)
Introduction Quality Score remains one of the most critical levers in Google Ads. It determines ad rank, eligibility, and actual CPC. In…
 Jul 2025 · 2 min