— Dispatches / Field Notes

Opinions,
with receipts.

We'd rather be specific and wrong than hedged and forgettable. Every post takes a position, names numbers, and shows its work.

★ This week’s dispatch
Google Ads for E-Commerce: When to Run Shopping, When to Run Search, and Why You Probably Need Both
Most e-commerce brands either over-invest in Shopping campaigns they don't fully control or underestimate how much Search can defend and grow their revenue. This guide breaks down exactly when to lean on…
May 2026 · 10 min · by Eric Huebner
— Archive
Nº 02 Ecommerce PPC
The Google Shopping Ads Optimization Guide That Doesn’t Waste Your Time
Most Google Shopping campaigns underperform not because of bad bidding, but because of a broken feed nobody's looked at in six months.…
 Apr 2026 · 11 min